Hide & Fringe
From Zero to $100K
Launching a Western accessories brand from zero to six figures in 45 days.
Overview
Hide & Fringe was founded to fill a clear gap in the Western accessories market.
After attending Cowboy Christmas in Las Vegas for multiple years and speaking with hundreds of Western influencers, including rodeo champions and their spouses, the founder identified a consistent need in the market.
There was no single brand curating high quality Western handbags into one trusted destination.
The founder brought strong operational experience in:
Merchandise sourcing
Shipping and fulfillment
Retail relationships
However, there was no experience in:
E-commerce development
Digital marketing
Audience building
At the start, the business had no brand, no website, no audience, and no customer base. Everything needed to be built from the ground up.
Challenge
Launching a new brand is difficult. Launching one that needs immediate revenue is even harder.
At the start of the engagement there was:
No brand identity
No website
No email list
No social following
No historical marketing data
Speed mattered. Early revenue would validate the concept and help fund continued growth.
Opportunity
Starting from zero also created a strategic advantage. The marketing foundation could be built correctly from the beginning.
This allowed us to:
Build demand before the store opened
Create an audience ready to purchase at launch
Install marketing infrastructure early
Launch with a conversion ready website
Instead of opening the store and hoping people showed up, the goal was to launch with momentum already in place.
Execution
Pre Launch Audience Growth
Before the website ever went live, the focus was on building demand and attention around the brand.
Key initiatives included:
Rapid social follower growth campaigns
Engagement driven giveaways and contests
Email list capture before launch
Meta pixel installation and retargeting setup
By launch day, the brand already had a growing audience ready to buy.
Website and Conversion Structure
The website was built specifically to convert first time visitors into customers.
Key conversion systems included:
Multiple email capture opportunities
Immediate retargeting audience creation
Clear product positioning and brand story
Simple and friction free checkout flow
Every visitor was treated as a long term marketing asset.
Paid Launch Activation
Paid campaigns were activated the moment the store opened.
Creative and budgets were optimized quickly based on early performance signals.
Creative rotated rapidly based on performance
Budgets shifted toward ads generating purchases
Retargeting campaigns activated as traffic accumulated
Momentum built quickly and was maintained through continuous optimization.
Results
$24,000 in revenue during the first week live
$100,000 in revenue within the first 45 days
$180,000+ in revenue within the first four months
10,000 followers in under 3 weeks before launch
8,000+ website visitors on launch day
17% monthly email list growth during the first year
Revenue started immediately and continued compounding as the audience and infrastructure grew.
Outcome
Hide & Fringe entered the market with traction rather than uncertainty.
The brand launched with:
An established social audience
A rapidly growing email list
Active paid advertising campaigns
Retargeting infrastructure already in place
Clear conversion systems on the website
From day one, the business operated with structure, data, and momentum.