Francis Ford Coppola Winery
Coordinating National Growth
Cyclone built a coordinated national marketing system for Francis Ford Coppola Winery, supporting retail launches, partnerships, and direct-to-consumer growth across digital channels.
Overview
Prior to its acquisition by Delicato Family Wines in 2021, Francis Ford Coppola Winery ranked as the 17th largest wine producer in the United States, producing approximately 1.7 million cases annually with national retail distribution, direct-to-consumer sales, and a full-scale hospitality destination.
The brand needed marketing capable of supporting several priorities simultaneously:
Increase direct-to-consumer wine salesDrive traffic and bookings to the winery
Launch Diamond Collection premium wine in cans nationally
Amplify retail partnerships including Drizly
Grow and engage its social audience
The brand operated at national scale, but the marketing structure had not yet evolved to support coordinated performance across channels.
Challenge
Coppola’s marketing ecosystem spanned retail shelves, hospitality experiences, partnerships, and e-commerce.
Execution across these channels was fragmented.
Campaigns were episodic rather than continuous. Paid and organic initiatives were not fully aligned. Product launches generated short bursts of attention but lacked sustained amplification.
Key partnerships and collaborations did not always translate into long-term audience growth or measurable acquisition.
At national scale, fragmentation creates inefficiency and missed opportunity.
Opportunity
Rather than approaching each initiative independently, the opportunity was to build a coordinated national growth system capable of supporting multiple marketing objectives simultaneously.
This meant aligning:
Retail product launches
Partnership activations
Direct-to-consumer acquisition
Content production
Paid media performance
Instead of isolated campaigns, the goal was to create a marketing structure where every activation reinforced the others and momentum could compound over time.
Execution
The Diamond Collection canned wine launch became a coordinated national rollout across retail, partnerships, and digital marketing.
Campaign support included a Food Network collaboration, a Drizly national activation, and a San Diego Padres stadium partnership promoting the canned wine product. Paid and organic media amplified these activations across key markets while structured campaign phases moved from awareness to amplification to conversion.
To support national storytelling, Cyclone conducted three large-scale production shoots at the winery capturing winemakers, hospitality experiences, product content, and lifestyle creative.
This content powered months of paid and organic campaigns tied to product launches, retail initiatives, and direct-to-consumer growth. Campaign structures were built to support both retail awareness and direct purchases. Creative refreshed every two to four weeks. Performance was evaluated weekly. Budget allocation shifted based on real conversion data.
Results
62,000 verified installs in 30 days
24% above acquisition goal
$10.02 customer acquisition cost
37% first-order conversion rate
The campaign exceeded acquisition targets while maintaining strong efficiency and supporting a broader national product rollout.
Outcome
Coppola transitioned from fragmented campaign activity to a coordinated marketing system capable of supporting national growth.
Retail launches, partnerships, content production, and paid media began operating as one aligned structure.
Launch momentum no longer disappeared after initial promotion windows. Campaigns sustained visibility, supported direct-to-consumer acquisition, and amplified national partnerships.
Instead of disconnected activity, Coppola gained a scalable marketing engine.