Subway had just launched a nationwide $6 footlong campaign and a regional franchisee hired Cyclone Social to run a digital advertising campaign for his 10 stores.
To increase weekly sales, Cyclone Social created a hyper-targeted Facebook and Instagram campaign, targeting potential Subway customers within a specific geographic radius. The creative for each segment was specifically tailored for that audience. For example, ads sent to teachers would have verbiage and imagery related to teaching. Otherwise, the ads promoted the same messaging as the other 42 stores involved this specific promotion.
During the initial 3-week campaign, the select Subway locations had salse 18% greater than sales across the board. A follow-up campaign resulted in Subway stores running out of bread due to the increase in traffic!
18% increase in sales compared to other locations
20% growth in customer count
236% increase in sales during the promotion
7.8x decrease in total ad spend
WHAT OUR CLIENTS SAY
"Cyclone Social has an awesome group of creative individuals. The ad campaigns they developed have been exactly what we need to interact with our audience."
Joyelle Kennedy - Marketing Asst.
"Cyclone Social has contributed to an increase in requests for service. The team provides a lot of great insight regarding relevant content and is always responsive."
Todd Bauer - Owner
FORESIGHT CONSULTING LLC
"Cyclone Social developed our social media and marketing strategy, as well as our branding. All looked great and they were very easy to work with as well."