STANDALE HOME STUDIO
Designing sales and lead generation solutions
Standale Home Studio offers cabinetry for every room, flooring of every kind, tile for floors and walls, countertops made from every material imaginable, design services for individual rooms to a whole new house or addition and always new and unique accessories for home or business.
Standale Home Studio wanted to increase the number of inbound leads for their cabinet sales team in order to grow their bottom-line sales.
Standale Home Studio partnered with Cyclone Social to develop digital advertising strategy focused on inbound leads. Cyclone Social developed a series of targeted Google and Facebook ads to drive customers through a sales funnel to scheduling consultations with salespeople. During peak seasons the ads promoted sales and benefits of using Standale Home Studio. In the off times we focused on general branding and the expertise of the staff to keep them top of mind.
This local cabinet store found remarkable results from our combination of social and search ads. Year over year, their appointments and sales increased dramatically. Their overall spend matched that of the year prior but placing it into Cyclone Social’s digital strategy allowed them to maximize their ad budget:
• $550,955 increase in cabinetry sales
• 41% increase in cabinetry sales
• 1,057 leads generated by campaign
• 45X return on ad spend
• $44.86 average cost per lead
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