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Subway
An American food franchise that primarily sells submarine sandwiches, and is one of the fastest-growing franchises in the world
SUBWAY
The Challenge
Subway had just launched a nationwide $6 footlong campaign and a regional franchisee hired Cyclone Social to run a digital advertising campaign for his 50+ stores.
SUBWAY
Strategy
To increase weekly sales, Cyclone Social created a hyper-targeted Facebook and Instagram campaign, targeting potential Subway customers within a specific geographic radius. The creative for each segment was specifically tailored for that audience.
SUBWAY
Results
During the initial 3-week campaign, the select Subway locations had sales 18% greater than sales across the board. A follow-up campaign resulted in Subway stores running out of bread due to the increase in traffic!
236%
Increase in sales during promotion
20x
Growth in customer count during promotion
7.8x
Decrease in ad-spend
“Though unsure what social media could do for our already saturated market, Cyclone Social took us to a new level of growth that we were not expecting.”
– Jim Miller (Franchisee – Subway)
