Steppin' Up Physical Therapy
A physical therapy company offering services to help stay fit and prevent injury, with multiple locations in Fort Wayne, Indiana.

STEPPIN' UP PHYSICAL THERAPY
The Challenge
After struggling to find results with traditional marketing, event-driven marketing, and partnerships with local news stations, Steppin’ Up partnered with Cyclone Social to help increase new patient evaluations.


STEPPIN' UP PHYSICAL THERAPY
Strategy
In order to grow new patient appointments, Cyclone Social created a social media traffic campaign. In addition, users were then retargeted with call-to-action ads to either make an appointment online or make a phone call. To be effective, 96,000 people would need to be reached with a frequency of 3x per user.

STEPPIN' UP PHYSICAL THERAPY
Results
Over the course of the month-long campaign, Steppin’ Up Physical Therapy had 402 new patient evaluations!
402
New patient evaluations
151,586
People reached
3.6
Frequency per user