"America's Original Rodeo Store" is dedicated to providing top-quality rodeo gear at low prices.
Rodeo Mart partnered with Cyclone Social to increase seasonal e-commerce sales. They noticed that the competition continued to increase market share, whereas their sales remained stagnant.
To increase sales, Cyclone Social developed a paid social media advertising campaign that consisted of new videos, photos, and design work, with a niche target. The audience consisted of former customers, look-a-like audiences, and retargeting strategies to maximize sales.
The seasonal campaign was a tremendous success. Website revenue increased by 116% in one month (over the previous year) and Rodeo Mart was able to develop a new audience of customers who had never interacted with the brand before. The results included:
Increase in revenue
New online visitors