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Rodeo Mart

"America's Original Rodeo Store" is dedicated to providing top-quality rodeo gear at low prices.

RODEO MART

The Challenge

Rodeo Mart partnered with Cyclone Social to increase seasonal e-commerce sales. They noticed that the competition continued to increase market share, whereas their sales remained stagnant. 

RODEO MART

Strategy

To increase sales, Cyclone Social developed a paid social media advertising campaign that consisted of new videos, photos, and design work, with a niche target. The audience consisted of former customers, look-a-like audiences, and retargeting strategies to maximize sales.

RODEO MART

Results

The seasonal campaign was a tremendous success. Website revenue increased by 116% in one month (over the previous year) and Rodeo Mart was able to develop a new audience of customers who had never interacted with the brand before. The results included:

116%

Increase in revenue

1,697

New customers

125,053

New online visitors

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