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Orthopaedics Northeast
The top orthopedic specialists in northeast Indiana with 10 locations including focuses in Sports Medicine and Back and neck and more.
ORTHOPAEDICS NORTHEAST
The Challenge
Orthopaedics Northeast (ONE) partnered with Cyclone Social to bring more awareness to their brand. Cyclone Social took a unique approach by marrying two platforms: traditional billboard marketing with social media.
ORTHOPAEDICS NORTHEAST
Strategy
The campaign played off the slogan “You are #TheONE”. The billboards featured a selfie photo. The engagement came into play when they transformed every digital billboard in town into a giant social media jumbotron. Users were asked to share selfies on social media to become the star of the billboard!
ORTHOPAEDICS NORTHEAST
Results
Orthopaedics Northeast had over 2,800 people submit photos and thousands of shares per month. The interactive approach was a huge success, resulting in the following:
2,800
Photos submitted
12M
Added impressions through social media
1
GOLD Award at the 2017 AAF Awards
“ONE has seen incredible results from Cyclone Social. Cyclone Social is the real deal and just what we needed to ‘up our game’ on social media.
– Ray Kusisto (CEO – Orthopaedics Northeast)
