A professional soccer team in the United Soccer League since 2013, winning the USL Championship in 2018.
Indy Eleven wanted to break an all-time attendance record for their 2019 season opener and contacted Cyclone Social to assist in that effort. The prior attendance record was 17,535 fans for a home opener.
We developed a social media and search campaign to target users in central Indiana to drive through a conversion funnel and purchase tickets for the game. After noticing the social media ads were getting a 23% lower cost than search ads, the campaign was optimized to focus primarily on social media. were exposed to the brand.
Indy Eleven set an all-time attendance record with 20,251 tickets sold! Cyclone Social’s ads not only drove traffic and conversions for ticket sales but also led to 447 season ticket inquiries.
Soccer fans reached
New website visitors