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Francis Ford Coppola Winery
The ideal place for friends and family to enjoy award-winning wines and food while relaxing in a comfortable setting
FRANCIS FORD COPPOLA WINERY
The Challenge
Coppola Wine approached Cyclone Social to support their marketing team with their social media, focusing on website conversions, loyalty member submissions, and brand awareness for a new wine product launch called “Diamond Adventure”.
FRANCIS FORD COPPOLA WINERY
Strategy
In order to increase conversions and loyalty member submissions, Cyclone Social focused on creating unique content, as well as a combination of engagement and traffic campaigns. This strategy drove valuable traffic to the sweepstakes landing page. In addition, Facebook Pixel data was used to increase lead form submissions.
FRANCIS FORD COPPOLA WINERY
Results
Through these efforts, Coppola Wine maintained a click-through rate of 2.50% and post engagement of over 8k+, which reduced the cost per click by 50%, and reached the previous year’s sign-up goal 3x faster.
50%
Decrease in cost per click
1M
Total impressions
3x
Faster goal completion
“Choosing Cyclone Social as our social media agency partner was one of the best decisions I’ve made in many years with Francis Ford Coppola Winery.”
– Nick Agius (Content Manager – Francis Ford Coppola Winery)
