A luxury children's clothing line combining the best cotton in the world with elegant and classic designs
Dondolo worked with Cyclone Social to transition its brand into a direct-to-consumer model. The goal was to increase daily sales directly through Dondolo, as opposed to partner retail locations.
We built a custom advertising strategy using current customer data, building look-a-like audiences, and retargeting these prospective customers. Using detailed targeting to narrow the audience and build a rolling, ever adjusting audience, we were able to target the constantly changing audience of moms with newborns.
The campaign resulted in a 7.4 return on ad spend and a 107.8% increase in sales of the previous year. Surprisingly, the campaign only took 6 days to start firing on cylinders. The first month of the campaign resulted in a 62.2% growth in sales compared to the prior 3 months. Here are some key results from the campaign:
Increase in sales year over year
Increase in average order volume
Return on ad-spend