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Don Ayres Honda
Family-owned since 1970, Don Ayres is the #1 certified Honda dealer in Indiana
DON AYRES HONDA
The Challenge
Don Ayres Honda partnered with Cyclone Social to increase new car sales through a targeted, cost-effective marketing strategy. The goal was to schedule test drives exclusively through the company website.
DON AYRES HONDA
Strategy
In order to increase test drives, Cyclone Social developed content delivered to a mass audience to gauge initial interest. Those who engaged with this content were then served a series of call-to-action ads with a message around scheduling appointments. Those users who engaged with the second ad but did not complete a sign-up were then retargeted with an additional round of creative.
DON AYRES HONDA
Results
Don Ayres Honda’s test drives skyrocketed in the weeks following the partnership with Cyclone Social. The strategy conclusively yielded the following results:
88
New test drives during one-month campaign
46%
Decrease in cost per result
109%
Increase in landing page views
“Cyclone Social has been great to work with. They are full of great ideas and are very proactive in developing new ways to connect with our audience.”
– John Watkins (General Manager – Don Ayres Honda)
