A family entertainment center featuring bowling, rock climbing, a ropes course, mini golf, and a full-service restaurant
Crazy Pinz wanted to run a weekend online sale that included gift card deals and specials, hoping to reach to $5,000 in total sales.
In order to reach the requested sales goal, Cyclone Social developed a digital advertising campaign focusing on behavioral targeting and demographic targeting.
A series of Facebook and Instagram ads were developed, driving traffic and consideration, leading to website visits and direct sales through Shopify.
Crazy Pinz saw their sales increase from $1,000 this weekend in 2018, to $15,000 in 2019! The new strategy drove 80% of the incoming traffic as new customers. In addition to the results below, our two-day event amounted in 278 total orders, selling out of 95% of product inventory.
Two-day sales total
Return on ad-spend
Online store sessions