Indy Eleven
Indy Eleven is a professional soccer team in the United Soccer League since 2013, winning the USL Championship in 2018.
Discover new ways to use social media marketing that are proven to drive more sales.
20,251
Tickets sold
1.6 mil
Soccer fans reached
33,606
New website visitors
Campaign Goal
Indy Eleven wanted to break an all-time attendance record for their 2019 season opener and contact Cyclone Social to assist in that effort. The prior attendance record was 17,535 fans for a home opener.
Strategy
Cyclone Social developed a social media and search campaign to target users in central Indiana to drive through a conversion funnel and purchase tickets for the game. After noticing the social media ads were getting a 23% lower cost than search ads, the campaign was optimized to focus primarily on social media. In addition to conversions, over a million soccer fans in central Indiana were exposed to the brand.
Results
Indy Eleven set an all-time attendance record with 20,251 tickets sold! Cyclone Social's ads not only drove traffic and conversions for ticket sales but also led to 447 season ticket inquiries.
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20,251 tickets sold
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1.6 million soccer fans reached
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33,606 new website visitors
WHAT OUR CLIENTS SAY
"Cyclone Social has an awesome group of creative individuals. The ad campaigns they developed have been exactly what we need to interact with our audience."
Joyelle Kennedy - Marketing Asst.
ORTTHOPEDICS NORTHEAST
"Cyclone Social has contributed to an increase in requests for service. The team provides a lot of great insight regarding relevant content and is always responsive."
Todd Bauer - Owner
FORESIGHT CONSULTING LLC
"Cyclone Social developed our social media and marketing strategy, as well as our branding. All looked great and they were very easy to work with as well."
John H. Foxworthy - CFP
FOXWORTHY WEALTH ADVISORS
