Eddie Merlot's

Eddie Merlot's is an upscale contemporary steakhouse striving to provide an exceptional experience for their guests. They have 15 locations in the United States.

Discover new ways to use social media marketing that are proven to drive more sales.

21,150

Reservations over a

3-month time-period

44x

Return on ad-spend

$2.6m

Generated by the campaign

Campaign Goal

Eddie Merlot’s wanted to increase reservations across all locations in order to grow guest count for the restaurant chain.

Strategy

Eddie Merlot's partnered with Cyclone Social to develop a digital advertising strategy focused on increasing guest count and reservations in their restaurants. Cyclone Social developed a series of targeted Google and Facebook ads to drive customers through a sales funnel and into the Eddie Merlot’s restaurants. The ads used a combination of creative content, retargeting tools, and integration with OpenTable to track success.

Results

Eddie Merlot's found remarkable results with this campaign. Month-over-month, the reservations, and guest count grew consistently while the cost per reservation dramatically decreased. The digital ad spend remained similar to the previous year, but with the new digital strategy implemented by Cyclone Social, the reservations skyrocketed while cost per reservation dropped dramatically:

•    21,150 reservations
•    24X increase in reservations 
•    $2,612,025 generated by the campaign
•    44X return on ad spend
•    $2.78 cost per reservation

•    10% Increase in guest count Y.O.Y.

WHAT OUR CLIENTS SAY

"The production and creative quality at Cyclone Social are second to none. The team has been great for our business and image. Thank you for all that you've done!"

James Schindler - President

BANDIDOS

"Though unsure what social media could do for our already saturated market, Cyclone Social took us to a new level of growth that we were not expecting. "

Jim Miller - Franchisee

SUBWAY

"Choosing Cyclone Social as our social media agency partner last year was one of the best decisions I've made in my many years with Francis Ford Coppola Winery."

Nick Agius - Content Manager

COPPOLA WINE

AWARDS

Let's work together.

RESOURCES
CONTACT

129 W. Main St

Fort Wayne, IN 46802

Hours of Operation:

Monday to Friday

9 AM to 5 PM Eastern Time

United States

© 2020 Cyclone Social

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