107.8%

Increase in sales year-over-year

40%

Increase in average order volume

7.4x

Return on ad spend

Campaign Goal

Dondolo worked with Cyclone Social to transition its brand into a direct-to-consumer model. The goal was to increase daily sales directly through Dondolo, as opposed to partner retail locations.

Strategy

Cyclone Social built a custom advertising strategy using current customer data, building look-a-like audiences, and retargeting these prospective customers. Using detailed targeting to narrow the audience and build a rolling, ever adjusting audience, Cyclone Social was able to target the constantly changing audience of moms with newborns. 

Results

The campaign resulted in a 7.4 return on ad spend and a 107.8% increase in sales of the previous year Surprisingly, the campaign only took 6 days to start firing on cylinders. The first month of the campaign resulted in a 62.2% growth in sales compared to the prior 3 months. Here are some key results from the campaign:

​

•    107.8% increase in sales year-over-year
•    40% increase in average order volume
•    2x new users visiting the website
•    64.2% increase in sales (compared to prior 3 months)
•    7.4 return on ad spend

AWARDS

Let's work together.