Don Ayres Honda is a locally-owned Honda dealership located in Fort Wayne, IN. Family-owned since 1970, Don Ayres is the #1 Certified Honda dealer in Indiana.
Don Ayres Honda partnered with Cyclone Social to increase new car sales through a targeted, cost-effective marketing strategy. The goal was to schedule test drives exclusively through the company website.
Strategy
In order to increase test drives, Cyclone Social developed content delivered to a mass audience to gauge initial interest. Those who engaged with this content were then served a series of call-to-action ads with a message around scheduling appointments. Those users who engaged with the second ad but did not complete a sign-up were then retargeted with an additional round of creative.
Results
Don Ayres Honda's test drives skyrocketed in the weeks following the partnership with Cyclone Social. The strategy conclusively yielded:
88 new test drives in one-month
80% increase in website traffic
109% increase in landing page views
46% decrease in cost per result
WHAT OUR CLIENTS SAY
"The production and creative quality at Cyclone Social are second to none. The team has been great for our business and image. Thank you for all that you've done!"
James Schindler - President
BANDIDOS
"Though unsure what social media could do for our already saturated market, Cyclone Social took us to a new level of growth that we were not expecting. "
Jim Miller - Franchisee
SUBWAY
"Choosing Cyclone Social as our social media agency partner last year was one of the best decisions I've made in my many years with Francis Ford Coppola Winery."
