Test drive lead forms completed
Davco Auto partnered with Cyclone Social to increase car sales through a targeted, cost-effective marketing strategy. The goal was to generate interest in their unique off-road vehicles and drive leads to their sales team.
In order to increase leads, Cyclone Social initially focused on driving traffic to the website in order to generate leads (inquiry forms and credit apps). However, this raised the concern of lead quality. As a result, we pivoted to focus on Facebook Messages and Lead Forms instead so we could vet the leads before they reached the sales team. Ad creative was segmented into two categories: a test drive lead form and another to message directly to Facebook, both featured a combination of lifestyle alluring creative content to capture their attention, and also current inventory for sale for them to inquire about.
Over the course of 4 months, we received over 1,100 qualified leads inquiring about specific vehicles. There were an additional 155 test drive lead forms filled out by prospective clients. Website traffic exploded, and our campaigns accounted for over 75% of total website traffic.
WHAT OUR CLIENTS SAY
"ONE has seen incredible results from Cyclone Social. Cyclone Social is the real deal - competent and creative - just what we needed to 'up our game' on social media."
Ray Kusisto - Owner
"Cyclone Social has been great to work with. They are very professional, full of great ideas and are very proactive in developing new ways to connect with our audience."
John Watkins - General Manager
DON AYRES HONDA
"Cyclone Social has been integral in developing our social media. They are professional, creative, and proactive in their approach, helping us elevate our presence. "
Billy Lynch - VP of Sales/Marketing