Coppola Wine approached Cyclone Social to support their marketing team with their social media, focusing on website conversions, loyalty member submissions, and brand awareness for a new wine product launch called “Diamond Adventure”.
In order to increase conversions and loyalty member submissions, Cyclone Social focused on creating unique content, as well as a combination of engagement and traffic campaigns. This strategy drove valuable traffic to the sweepstakes landing page. In addition, Facebook Pixel data was used to increase lead form submissions and web conversions.
Through these efforts, Coppola Wine maintained a click-through rate of 2.50% and post engagement of over 8k+, which reduced the cost per click by 50%, and reached the previous year’s sign-up goal 3x faster.
• 50% decrease in cost per click
• 1 million total impressions
• 27,000 total clicks
• 3x faster goal completion
WHAT OUR CLIENTS SAY
"The production and creative quality at Cyclone Social are second to none. The team has been great for our business and image. Thank you for all that you've done!"
James Schindler - President
"Though unsure what social media could do for our already saturated market, Cyclone Social took us to a new level of growth that we were not expecting. "
Jim Miller - Franchisee
"Cyclone Social is truly remarkable. We were their very first client and we couldn't be happier to be still be working with them today. Hip hip hooray!"