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Cinda B

Cinda B is a fun, casual-chic line of machine washable, water-resistant handbags, travel bags, totes, and accessories.

Discover new ways to use social media marketing that are proven to drive more sales.

72%

Increase in online sales

8x

Growth in web traffic from social media

25%

Increase in conversion rate

Campaign Goal

Cinda B approached Cyclone Social with a challenge to grow e-commerce sales. This was a crucial time for the company as they were trying to decide if they should pivot to become a wholesaler.

Strategy

Cyclone Social started by revamping Cinda B's website to optimize conversions. Simultaneously, the creative department worked on rebranding Cinda B and creating hundreds of pieces of content to A/B test. Lastly, digital strategists built targeted campaigns for social media. The team built 88 different ads with 4-6 variations of each set. Each ad was tested for a different result and assigned to one of three main categories within the sales funnel: awareness, consideration, or conversion.

Results

Cinda B saw a huge success. In the midst of a pandemic and economic shutdown, online sales grew by 72% and new online customers nearly doubled! Here are some key metrics over the 4-month campaign:

  • 71.88 increase in online sales

  • 25% increase in conversion rate

  • 8x growth in website traffic from social media

  • 89% increase in new customer traffic

WHAT OUR CLIENTS SAY

"Cyclone Social is truly remarkable. We were their very first client and we couldn't be happier to be still be working with them today. Hip hip hooray!"

Tony Henry - Owner

DEER PARK IRISH PUB

"Cyclone Social has contributed to an increase in requests for service. The team provides a lot of great insight regarding relevant content and is always responsive."

Todd Bauer - Owner

FORESIGHT CONSULTING LLC

"Cyclone Social truly exceeded our expectations. They under promised and over delivered in every way, and we have absolutely loved working with them."

Marita Dwight-Smith - Director

BREAST DIAGNOSTIC CENTER

AWARDS

Let's work together.

RESOURCES
CONTACT

129 W. Main St

Fort Wayne, IN 46802

Hours of Operation:

Monday to Friday

9 AM to 5 PM Eastern Time

United States

© 2020 Cyclone Social

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