Cinda B
Cinda B is a fun, casual-chic line of machine washable, water-resistant handbags, travel bags, totes, and accessories.
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72%
Increase in online sales
8x
Growth in web traffic from social media
25%
Increase in conversion rate
Campaign Goal
Cinda B approached Cyclone Social with a challenge to grow e-commerce sales. This was a crucial time for the company as they were trying to decide if they should pivot to become a wholesaler.
Strategy
Cyclone Social started by revamping Cinda B's website to optimize conversions. Simultaneously, the creative department worked on rebranding Cinda B and creating hundreds of pieces of content to A/B test. Lastly, digital strategists built targeted campaigns for social media. The team built 88 different ads with 4-6 variations of each set. Each ad was tested for a different result and assigned to one of three main categories within the sales funnel: awareness, consideration, or conversion.
Results
Cinda B saw a huge success. In the midst of a pandemic and economic shutdown, online sales grew by 72% and new online customers nearly doubled! Here are some key metrics over the 4-month campaign:
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71.88 increase in online sales
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25% increase in conversion rate
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8x growth in website traffic from social media
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89% increase in new customer traffic
WHAT OUR CLIENTS SAY
"Cyclone Social is truly remarkable. We were their very first client and we couldn't be happier to be still be working with them today. Hip hip hooray!"
Tony Henry - Owner
DEER PARK IRISH PUB
"Cyclone Social has contributed to an increase in requests for service. The team provides a lot of great insight regarding relevant content and is always responsive."
Todd Bauer - Owner
FORESIGHT CONSULTING LLC
"Cyclone Social truly exceeded our expectations. They under promised and over delivered in every way, and we have absolutely loved working with them."
Marita Dwight-Smith - Director
BREAST DIAGNOSTIC CENTER
